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Micheaux, A., & Bosio, B. (2018). Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service. Journal of Marketing Education,1.
Howard, T. (2014). Journey mapping. Communication Design Quarterly Review,2(3), 10-13.
Friess, E. (2012). Personas and decision making in the design process. Proceedings of the 2012 ACM Annual Conference on Human Factors in Computing Systems - CHI 12,1209-1218.
Marshall, R., Cook, S., Mitchell, V., Summerskill, S., Haines, V., Maguire, M., . . . Case, K. (2015). Design and evaluation: End users, user datasets and personas. Applied Ergonomics,46, 311-317.
Miaskiewicz, T., & Kozar, K. A. (2011). Personas and user-centered design: How can personas benefit product design processes? Design Studies,32(5), 417-430.
Micheaux, A., & Bosio, B. (2018). Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service. Journal of Marketing Education,1.
Howard, T. (2014). Journey mapping. Communication Design Quarterly Review,2(3), 10-13.
Friess, E. (2012). Personas and decision making in the design process. Proceedings of the 2012 ACM Annual Conference on Human Factors in Computing Systems - CHI 12,1209-1218.
Marshall, R., Cook, S., Mitchell, V., Summerskill, S., Haines, V., Maguire, M., . . . Case, K. (2015). Design and evaluation: End users, user datasets and personas. Applied Ergonomics,46, 311-317.
Miaskiewicz, T., & Kozar, K. A. (2011). Personas and user-centered design: How can personas benefit product design processes? Design Studies,32(5), 417-430.